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    Collaboration community benchmarking Smart Business technology
Benchmarking for U
SMART BUSINESS (© IBM)
 
Smart business makes progress toward reaching two key strategic imperatives:
  • Innovate the business to differentiate and capture new value.
  • Make better use of resources in order to be more productive.

In the face of fierce global competition, organizations need to deliver new business value and growth in the market through product innovation, more personalized customer service or transforming business processes. They must be able to anticipate, rapidly respond and always be available. Organizations can become more on demand by integrating processes and business behavior horizontally — across teams and value chains — to respond more quickly to market changes.

At the same time, organizations are looking to make better use of resources that they have, whether by saving a step in a business process or by improving linkages with their business partners. Organizations are looking to get more out of the resources they have in place so they can be freed up to generate additional opportunity. Ultimately, they want to reduce their operating costs so that they can invest in growth and opportunity. So, is on demand business about technology or business strategy?

 

Deepening Integration of IT with Business
Emerging On Demand Computing Model - Figure: © IBM

On Demand Business
Traditional
  • Structured
  • Calculations
  • Data processing
  • Transactions
Internet
  • Open Standards
  • Connectivity
  • Flexibility
  • Simplicity
On Demand
  • Modular Components easly defined and manipulated
  • Dynamic definition and operations
An on demand company is able to be:
  • Responsive: It can sense and respond to the changing needs of customers, employees, suppliers, partners, and competitors
  • Flexible: It employs variable cost structures to do business at high levels of productivity, cost control, capital efficiency, and financial predictability
  • Focused: It concentrates on its core competencies – areas where it has a differentiating advantage – and draws on the skills of strategic partners to manage needs outside of these competencies
  • Resilient: It employs a flexible operating environment that can manage changes and threats with consistent availability, security, and privacy – around the world, around the clock.